Spoonfed, an online food delivery startup, which began operations in Dubai Media City earlier this month, has now added five new delivery zones. Distinguishing itself as a Distance Delivery App, it is the only food delivery platform in the city which delivers food from restaurants in Karama and Oud Metha to areas in New Dubai.
Taking into consideration the practical challenges in delivering food from across the city to the customer, Spoonfed has invested heavily in addressing these challenges through tech innovations. The logistics have been specially designed to keep the food warm, ensuring zero compromise on the freshness and quality of the food.
The startup is led by a young team of four, all with previous experience in the F&B sector. Sudhir Narisetty, co-founder of Spoonfed, believes that there is immense potential in developing the food-tech industry in the city to make it a game changer. “The core idea behind the startup is to present a wide range of options for our customers to choose from,” says Narisetty. “With ‘Distance Delivery’ as the underlying objective of our service, we hope to bring food from the most popular restaurants in Old Dubai to our customers in New Dubai. With this we not only make it easier for our customers to access food without the inconvenience and hassle of long drives to the restaurants, but we do so with the promise of delivering the food warm and fresh.”
Narisetty, having served as the Chief Executive Officer of Spoonfed India, believes that optimal logistics of the operations and market relevance of the product is the key to a profitable business model.
Fazal Mohamed Kassim, co-founder of Spoonfed and owner of the Pepper chain of restaurants in India, believes that the company’s model has been tailored to make it a win-win situation for the customers as well as the restaurants. “Through Spoonfed, we’ve helped our partner restaurants in Old Dubai reach out to a customer base in New Dubai with zero risks involved. The restaurants have been eager to sign with us as they understand the potential of the service in helping them fully utilise their existing kitchens to cater to a larger market.”
Completing the core team and having extensive on ground F&B industry experience in Dubai with Zomato, Kirtan Lakshman along with Clement Pinto mapped the market and spearheaded the restaurant acquisition and marketing functions for Spoonfed. ‘We understand the ever changing Dubai market and its needs and we are confident in reaching out to both consumers as well as restaurants with a vision to bring resolutions to current issues in the F&B segment in Dubai’, says Kirtan Lakshman.
Spoonfed in its current phase delivers to Dubai Media City, Dubai Internet City, Discovery Gardens, JLT, TECOM, and Business Bay, and plans on expanding to Silicon Oasis, Dubai International City and other areas shortly.